7 Ways to Promote Your Website

There has never been a better time to start or promote your website than now. Every visionary, big thinker, budding founder, and innovator is leveraging big data to create and grow their businesses. The internet revolution is unfolding at lightning speed.

Data shows that there are now over 1.7 billion websites on the World Wide Web. Placing a website online is much easier and cheaper than it was two decades ago. For this reason, web developers are churning out thousands of new sites every day.

This low barrier of entry makes it much harder for a website to get not just visits, but customers. Internet users will not flock to a site, just because you have it up and running. The competition for customers and readership out there is fierce. So how can you capture the attention of the online user? Promote your website using these strategies below.

1.     Perfect Your SEO

Every website wants to be on Google’s first page of results. After all, data shows that 67% of all Google search users, only visit the first five listings from the search engine’s organic results. Well, can you advertise with Google Ads and have your site ranking at the top of the results?

Yes, you can. That said, more data shows that most searchers generally skip ad results, preferring the premier organic URLs instead. For this reason, search engine optimization (SEO) is the most effective website promotion strategy there is. To please Google, master SEO best practices such as keyword, tags, links, image, and website speed optimization.

2.     Use Paid Search Ads

While upping your SEO game is one of the most affordable and effective website promotion strategies, advertising can pull in the crowd as well. This is the reason why 86% of online marketing experts rely on pay-per-click ads to support their SEO efforts. Paid search ads can increase your website’s visibility. Google Ads, for instance, target people looking for the information held within them.

As mentioned, searchers are likely to disregard paid ads. They will however click on ads that provide relevant data at first glance. Now, most internet users can smell paid search ads a mile away. Research shows that 80% of users can easily tell between paid and organic search advertising.

The consumer of the day is highly averse to ads. They find them intrusive, noisy, and untrustworthy. To ensure that users choose your paid ad content over its organic counterpart, produce an ad that directly answers the user’s query. Be accountable by creating quality content that enhances trust.

3.     Go Social

The online community loves social media. Social media platforms offer easy channels of interaction and networking. Savvy marketers will place their brands on these mediums, finding it easier to relate with their customers in this relaxed setup. Data shows that 95% of social media users between the ages of 18 and 34 engage with at least one brand on their favorite social media platform.

Social media marketing is such an effective web promotion strategy that 97% of marketers use it to target their audience. To successfully promote a website on social media, create content that is valuable to your audience. Be conversational. Reveal your brand’s personality and make genuine connections with your audience. Nurture these relationships, and then direct them to your website.

4.     Submit to Web Directories

There was a time when web directory listings ruled SEO. Google’s algorithm was kinder than it is today. Marketers would list a website on scores of directories to make it appear useful to Google. Links to tons of directories were key to excellence in search engine ranking. Over time, marketers gamed the system, littering the web with directories of little or no standing.

Google’s algorithm caught up to this act and after several updates made some links of less significance as a ranking factor. You, therefore, do not need to list your websites in gazillion web directories to enhance your SEO. Instead, the name of the game is to list only in a few quality web directories, such as Umdum Directory.

5.     Use Reviews

 Most web directories have a customer reviews feature that you should use to enhance your site’s visibility. After all, 93% of online buyers will look up a site’s online reviews first before making a purchase. This statistic proves that the best web promotion services will not bear much fruit if your brand cannot satisfy your customers.

Negative reviews can hold back visitors from your websites. Encourage your customers to leave their reviews on web directories to create trust. The best reviews are credible and fresh. For high-quality reviews, pitch your products or services review sites, influencers, or critics as part of your website promotion strategy.

6.     Start a Blog

Blogs are another excellent medium for promoting your website. Creating useful and engaging blog posts can enhance your search engine rankings, making your site more discoverable. Blogging is also an excellent means of establishing your brand as an authority in your field of expertise. Quality content will increase your site’s conversion rates, giving you a faster return on your investment.

The key to successful blogging is creating engaging and fresh content that your users will want to share on social media. Sharable content best echoes your brand’s values and is trendy. It should be of value to your readers, fun, and helpful. Some of the most shareable blog posts are visually appealing and emotional.

7.     Use Email Marketing

Email marketing is one of the most successful website promotion strategies. Customers are more receptive to newsletters and email updates than they are to cold calls and ads. Data shows that 73% of millennials are open to email newsletters from businesses. 99% of consumers check their email boxes each day and would rather hear of product or service updates via this channel.

A robust email marketing strategy will give you access to top-notch customer data and enhance the personalization of content. Use it to increase sales and leads and to send out timely notifications to the customer. Email marketing is a cost-effective way of website traffic generation.

Create great content and then post it on your website’s blog. Send out mail to prospective clients to promote it. Add a call to action on each email to direct your readers to your website.

The Last Word

There you are; seven of the best website promotion strategies. Use them to increase your web traffic, brand visibility, and sales.

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